A closer look at select projects — the challenges, the thinking, and the measurable outcomes. Each case study walks through strategy, execution, and results.
AI Product Design · SaaS
A model-aware prompt workbench that turns rough, natural-language ideas into structured, token-efficient prompts — tuned for Claude, Gemini, or ChatGPT. Built so the average AI user can get expert-level output without ever reading a prompt engineering guide.
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AI Product Development
An AI-powered marketing engine built for the trades industry — converting voice notes and job site photos into three publish-ready SEO assets, automatically. Conceived from firsthand industry experience. Developed and launched in Ohio.
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AI · B2B SaaS · Thought Leadership
Turn a 5-minute project debrief into three pieces of thought leadership that win the next RFQ — no writer, agency, or intern needed. Built for architects, engineers, and firm principals.
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Product Strategy · UX Design · Prototype
A task-first brand clarity system that helps teams find, understand, use, and verify governed guidance—without becoming another DAM, dashboard, or generic chatbot.
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Brand Strategy · Organizational Alignment
A 30–45 day organizational identity methodology for family-owned businesses — excavating the original story, aligning every stakeholder around it, and turning internal clarity into marketing that finally works.
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Thought Leadership · Platform Development
A social-science-informed framework for understanding institutional resistance, developed in public and translated into a publication, concept system, and media platform.
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