With a BFA in Graphic Design and Master's degrees in Sociology and Mass Communication, I understand how people think, what moves them, and how to build systems that capture that momentum. I've applied that across professional services, e-commerce, SaaS, and growing small businesses at every stage.
My clients are usually the owner or the person closest to the owner — someone wearing too many hats, with real budget on the line, who needs marketing to stop being a question mark. As your Fractional CMO, I work inside your business, not around it. I audit what you have, cut what isn't working, and build the foundation that compounds. Focused engagements, measurable outcomes, no retainer theater.
The Clarity Check isn't a product — it's my diagnostic methodology. The six rules are the same framework I walk through with every client on day one. I built it because I got tired of watching businesses burn money on problems that are obvious once you know where to look.
Marketing Audit & Strategy
Diagnose what's broken, what's working, and what's missing — then build a focused plan that eliminates waste and points every channel toward revenue.
Content & Thought Leadership
AI-powered content systems that turn your expertise into a distribution engine — the kind that builds trust before a prospect ever reaches out.
Brand Messaging & Positioning
Sharpen how you talk about what you do — across your site, your outreach, and your sales conversations — so the right buyers recognize you immediately.
Fractional CMO Retainer
Ongoing strategic leadership without the full-time overhead. I embed in your business, own the marketing function, and drive results — typically 10–20 hrs/month.
My Framework
The Clarity OS
Six diagnostic rules I apply to every client engagement. Each one targets a pattern that silently drains revenue — none of them show up in a standard dashboard.
01Zombie Purge — kill every campaign with no pipeline attribution
02Vanity Feast — strip analytics that measure clicks, not cash
03Content Euthanasia — stop writing what Sales never uses
04Tech Stack Shakeout — cancel tools nobody logs into
05Cheap Lead Shuffle — gate every form behind intent signals
06AI Invisibility — build entity schema so AI recommends you
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