Replace an output request with a result the organization can recognize.
Step 1 · Translate the request
A request tells a team what to make. A system makes clear why it matters, who owns it, what it depends on, and how anyone will know it worked.
Companion to “Your Marketing Department Is a Group Chat With a Budget” ↗Replace an output request with a result the organization can recognize.
Expose the audience, journey, dependencies, and handoffs behind the asset.
Name one owner, one success signal, and one point to review the decision.