Diagnostics
5 Questions Every Small Business Owner Should Be Able to Answer About Their Marketing (Most Can't)
If your marketing is actually working, you should be able to prove it. Here are the five questions I ask every new client before I touch a single campaign.
Michael McAteer
April 2026
5 min read
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Website Audit
I Audited 10 Small Business Websites. Here's What I Found.
I reviewed 10 real small business websites and found the same problems everywhere. Here's what's quietly killing your leads — and how to fix it fast.
Michael McAteer
April 2026
7 min read
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Zombie Purge
The First Thing I Cut When I Step Into a New Business
Every B2B business I walk into is running at least one campaign that hasn't produced a qualified lead in over a year. Here's the first thing I do about it — and why most owners never see it coming.
Michael McAteer
April 2025
6 min read
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Strategy
Content FOMO Is Ruining Your Marketing. Let's Have a Real Talk.
The anxiety about keeping up — more blog posts, new platforms, every viral format — isn't really about the technology. It's Content FOMO, and it's actively hurting your results.
Michael McAteer
March 2025
5 min read
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