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Leadership & AI

Notes on Leadership & AI

Where marketing leadership meets AI in practice — what's working, what's overhyped, and what I'm seeing from inside the function.

Posts organized around the 5 pillars I work and write about — marketing strategy, content, AI architecture, web development, and leadership.

Leadership & AI
The AI Marketing Gap That's Actually Working in Your Favor
Gartner surveyed 401 CMOs at billion-dollar companies about AI in marketing. Most still can't execute. Here's why that gap is a small business advantage.
Michael McAteer July 2026 5 min read
Read article Marketing Strategy & Brand Positioning
5 Questions Every Small Business Owner Should Be Able to Answer About Their Marketing (Most Can't)
If your marketing is actually working, you should be able to prove it. Here are the five questions I ask every new client before I touch a single campaign.
Michael McAteer April 2026 5 min read
Read article Marketing Strategy & Brand Positioning
I Audited 10 Small Business Websites. Here's What I Found.
I reviewed 10 real small business websites and found the same problems everywhere. Here's what's quietly killing your leads — and how to fix it fast.
Michael McAteer April 2026 7 min read
Read article Leadership & AI
The First Thing I Cut When I Step Into a New Business
Every B2B business I walk into is running at least one campaign that hasn't produced a qualified lead in over a year. Here's the first thing I do about it — and why most owners never see it coming.
Michael McAteer April 2025 6 min read
Read article Content Strategy & Thought Leadership
Content FOMO Is Ruining Your Marketing. Let's Have a Real Talk.
The anxiety about keeping up — more blog posts, new platforms, every viral format — isn't really about the technology. It's Content FOMO, and it's actively hurting your results.
Michael McAteer March 2025 5 min read
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